Neuroeconomy – how does the marketplace function in the brain?

Prof. Dr. Jochen Roeper, Director of the Institute of Neurophysiology
on October 27, 2014

This talk provides an overview of developments in the new interdisciplinary field of neuroeconomy. The central theme is the question, which neuronal processes in the brain influence our behaviour as a “customer” in the economic environment. How do we evaluate the worth of an article, how do we compare these with each other, and how do we reach risky purchasing decisions or weigh up long-term decisions. Knowledge gained from neuroscientific experiments based on these questions will be presented and discussed.